[R] multi variable analysis

[Arun Kumar]

Hi All,

I have been given three raw data csv files related to an advertising
campaign. Impressions, clicks and conversion. They asked me to suggest
optimisation suggestions using uni variable and multi variable analysis.
The clicks or conversions are spread across various parameters like device,
country, city, ad type, browser, postal code etc. How do I approach the
analysis and modelling in this regard.

Thanks,
Arun

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